14+ Best Performance Marketing Agencies and How to Choose One [Worldwide Review]

Outgrown your digital marketing agency?

In the world of digital marketing, performance marketing agencies are the ones doing the most to bring in tangible ROI for their clients.

The hard part is finding the right fit for your business. Which is why review lists like these are so helpful.

We’ve done the legwork for you and compiled a diverse list of talented, experienced, and respected performance marketing agencies from established and emerging markets.

Take a look at our list of top performance marketing agencies in America, Europe, Australia, and South Africa.

But first, let us uncover our formula for choosing the right performance marketing agency for your business.

How to choose your performance marketing agency

7 Things to Know About Performance Marketing - Outbrain
7 Things to Know About Performance Marketing – Outbrain

When assessing potential performance marketing agencies for your business, one might get a bit dazzled by their client portfolios, awards, or beautiful websites. However, it is important to take the following criteria into consideration when appointing your new agency, and don’t forget to ask those tough questions.

Service and Support

  1. Multi-channel offerings: does the agency offer media opportunities across a variety of channels and platforms? Or will you be stuck with a one-trick pony?
  2. Strategy and experience: do they offer solid strategic advice as part of their core service, or do they simply activate what your in-house marketing team briefs them on?
  3. Core team: is the core team made up of individuals with enough expertise and seniority to lead your account, and will you have access to their senior leadership?
  4. Support team: is the agency support team (client service, account managers, project managers) big enough to give you high quality, hands-on support?
  5. Staff turnover: it is important to discuss staff turnover in both core and support teams; you don’t want to be changing strategists and account managers every few months.

Track record

  1. Compatibility: have they worked with a company like yours before? It’s important to discuss this with your potential agency to find out if they understand your industry well enough.
  2. Client testimonials: ask for latest client testimonials. It would help to request references or testimonials from clients in a similar industry to yours.
  3. Results-based case studies: request case studies that show real ROI – don’t be afraid to ask for the numbers!

Added Value

  1. Certifications and Accreditation: in some cases, experience matters more than certifications. However, having Google, Facebook, and other partner certifications might unlock other premium platform opportunities
  2. Other digital services: does the agency have other departments that you could tap into such as graphic design, web development, video production?
  3. A great network: is the agency connected to other media partners and networks that could be beneficial to you?

Remember, it all depends on what your business needs are. Whether it’s straight up SEO or part of large integrated campaign that requires content and design, there’s an agency for you on this list.

America

Performics

Performance Marketing Agencies: Performics

Performics is the performance marketing arm of Publicis Media and part of a collection of agencies under the Publicis Groupe network. Founded in the late 90s, they are true pioneer in performance marketing with their background in SEO and SEM.

The agency offers clients the added benefit of their large network of creative and media resources, as well as their deep partnerships with search engines and social media networks.

Agency snapshot:

  • Founded: 1998
  • Location: Headquarters in Chicago with an established global footprint
  • Number of employees: 1,001 – 5,000
  • Top clients: Nestle, Airtel, Fiji Airways, HP
  • Website: https://www.performics.com

Services:

  • Performance Media
  • Performance Content
  • Planning & Research
  • Insights & Analytics

The Goodway Group

The Goodway Group

The Goodway Group has a long history of transforming their business to suiting the changing media and marketing landscape – starting in 1919 with the founding of a printing business. The company transformed from a direct marketing company a leading digital media agency with specialist media services including a proprietary performance-driven digital advertising platform.

Agency Snapshot

  • Founded: 2006 (as a digital media agency)
  • Location: Jenkintown
  • Number of employees: 201 – 500
  • Website: https://goodwaygroup.com

Services:

  • Programmatic Media
  • Data & Analytics
  • Multi-location digital marketing platforms
  • RealValue digital advertising platform

iProspect

iProspect

iProspect is one of the biggest and most well-known performance marketing and advertising agencies in the world, and is part of the Dentsu Aegis Network. The agency boasts a world-wide network of specialists, partners, and platforms with a core strength in performance marketing and local market expertise.

 

Agency Snapshot:

  • Founded: 1996
  • Location: Headquarters in Boston with an established global footprint
  • Number of employees: 4,000+ (global)
  • Top clients include: Hilton, Diageo, Sunglass Hut, Microsoft, GM
  • Website: https://www.iprospect.com

Services:

  • Content creation
  • Paid Search
  • Social Media Advertising
  • Performance Display
  • Data & Insights
  • Conversion Optimisation
  • Native Advertising

Hughes Media

Hughes Media

Hughes Media is one of the leading marketing agencies in Atlanta with a focus on long term relationships. According to their website, the average client on their books has been with them for 8 years. The multi-award-winning agency has a wide range of services ranging from content production to performance marketing.

Agency Snapshot:

  • Founded: 2000
  • Location: Atlanta
  • Number of Employees: 11 – 50
  • Top clients include: Re/Max, Eat Seer Hear, Sunshine Recycling
  • Website: https://www.hughesmedia.us

Services:

  • SEO
  • PPC
  • Email Marketing
  • Programmatic Advertising
  • Marketing Automation
  • Design and Creative Production

Europe

Ad Agents

Ag Agents

Ad Agents is a performance marketing company within the Ad Pepper Media Group – a holding company with customers in over 50 countries. The company focusses on scalable performance marketing with a proprietary platform called iLead – a platform which enables brands to quickly adapt and activate campaigns in multiple markets.

Agency Snapshot:

Services:

  • SEA
  • SEO
  • Affiliate Management
  • Social Media Advertising
  • Tracking & Analysis

Digizoom

Performance Marketing Agencies: Digizoom

Digizoom is a boutique digital marketing agency which specialises in ecommerce performance marketing. The agency holds partnerships and certifications with Google, Facebook, Instagram, LinkedIn, Shopify and a host of other platforms.

Bonus: Digizoom offers a free Adwords Check.

Agency Snapshot:

  • Founded: 2011
  • Location: Amsterdam
  • Number of employees: 2- 10
  • Top clients include: Canon, WWF, China South Airlines.
  • Website: https://www.digizoom.nl

Services:

  • Performance Marketing
  • Digital Marketing
  • Ecommerce Marketing
  • Market Research
  • Shopify specialist services

Kwanko

Performance Marketing Agencies: Kwanko

Kwanko is a leading marketing and advertising agency with a specialisation in cross-device performance marketing. They have just launched the Kwanko Platform: a unified platform which offers a complete suite of tools to create, manage, track, and scale campaigns.

Agency Snapshot:

  • Founded: 2003
  • Location: Ille-de-France
  • Number of employees: 51 – 200
  • Top clients: Ali Express, Audi, BMW, Mini, The Body Shop
  • Website: https://www.kwanko.com

Services:

Antevenio

Antevenio

Antevenio is a pioneering performance marketing agency with over 20 years of experience in the digital marketing industry. The agency has an experienced team of certified specialists with established relationships within a variety of industries in Europe and America. The company’s focus areas are in performance, branding, and loyalty.

Fun fact: Antevenio was the first Spanish advertising company in history to successfully IPO on the Alternext Paris Market.

Agency Snapshot:

  • Founded: 1997
  • Location: Headquarters in Madrid, with offices in Mexico, Argentina, Italy, and France
  • Number of employees: 200 – 500
  • Top clients include: The Slice, The Affiliate People
  • Website: https://www.antevenio.com

Services:

  • Performance Marketing
  • User Acquisition
  • Lead Generation
  • Social Media Advertising
  • SEM
  • Content Creation
  • Loyalty Marketing

Quisma

Quisma

Quisma is a performance marketing agency which specialises in the German market. The agency is part of the Group M: the world’s largest advertising media company. Quisma clients have the added advantage being able to tap into the vast WPP network of agencies, platforms, and specialists.

Agency Snapshot

  • Founded: 2001
  • Location: Munich
  • Number of employees: 52 – 200
  • Top clients include: Expedia, Adobe, and Bank of Scotland.
  • Website: https://quisma.com/

 Services:

  • Performance Marketing
  • Performance Display Marketing
  • Programmatic Advertising
  • Affiliate Marketing
  • SEO
  • Conversion Optimisation
  • Social Media Marketing

PS: While you’re shopping around for performance marketing agencies, you might want to check out our other agency reviews:


Australia

Metrixa

Metrixa

Metrixa is a data-driven marketing agency with a goal to drive efficiency and streamline digital marketing operations for their clients. The agency specialises in the Asia Pacific market with offices in both Australia and Singapore.

Bonus: Metrixa offers a free Adwords Audit

 

Agency Snapshot:

Services:

  • Performance Marketing
  • Digital Marketing Automatino
  • Ecommerce Automation
  • Social Media Advertising

Columbus

Columbus

Columbus is an award-winning performance marketing agency which is part of the Dentsu Aegis Network and Merkle Inc (a global data-driven performance marketing agency). The agency is listed as Google’s top agency partner in APAC, and have also been listed as Google’s Most Qualified Agency in the ANZ region.

Agency Snapshot:

Services:

  • Paid Search
  • SEO
  • Content Planning
  • Affiliate Marketing
  • Content Marketing

Contevo

Contevo

Contevo is a conversion focussed digital marketing agency and one of the most experienced in Australia. The agency offers a full-service suite of services from SEO and PPC to social media and ecommerce.

 

Agency Snapshot:

  • Founded: 2005
  • Location: Melbourne
  • Number of Employees: 11- 50
  • Top clients: Swarovski, Groupon, Disney.
  • Website: https://contevo.com.au

Services:

  • SEO
  • PPC
  • Content Marketing
  • Social Media Marketing
  • Ecommerce Marketing
  • Data & Analytics

South Africa

Algorithm

Algorithm

Algorithm is a leading performance marketing and data specialist agency along with their sister agency Quant. The agency specialises in SEO, SEM and Conversion Rate Optimisation. Their approach is to “Be brilliant at a few things rather than average at them all”.

Agency Snapshot:

Services:

  • SEO
  • SEM
  • Data & Insights
  • Paid Media
  • Consulting

Rogerwilco

Performance-Marketing-Companies - Rogerwilco

Rogerwilco is an established full-service digital marketing agency which holds over 30 awards for performance marketing. They are “led by strategy, fuelled by creativity and driven by results”. For clients looking for a technical advantage, the agency is a listed partner with Google, Drupal, and IBM which speaks to their core web development offering.

Agency Snapshot:

  • Founded: 2008
  • Location: Cape Town
  • Number of employees: 11 – 50
  • Top clients: World Economic Forum, eBay, Hisense, MSF
  • Website: http://www.rogerwilco.co.za

Services:

  • Marketing Strategy
  • Performance Marketing
  • User Experience
  • Web Development
  • Content Creation

Digital Optimization

Performance Marketing Agencies: Digital Optimization

Digital Optimization is an agency driven by technology and “obsessed with performance”. The agency is listed as premium partners of Google and Facebook and is a Facebook Ambassador Agency for South Africa.

Agency Snapshot:

Services:

  • Digital Media Strategy
  • Media Planning & Buying
  • Social Media Advertising
  • Content Marketing
  • SEO
  • Web Design & Development

References:

What is Performance Marketing? https://www.upgrow.io/blog/what-is-a-performance-marketing-agency

Best SEO Digital Marketing Agencies: https://www.ventureharbour.com/best-seo-digital-marketing-agencies/

What You Should Know About Performance Marketing: https://thepma.org/our-work/the-performance-marketing-industry/

Top 10 Performance Marketing Agencies: https://www.outbrain.com/blog/top-10-performance-marketing-agencies/

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