Top 7 Ecommerce Marketing Tools You Must Know About In 2019
Ecommerce is more competitive than ever in 2019 and growing exponentially as a proportion of global sales.
However, with growth comes sophistication, and this has led to some brilliant software development that assists businesses in selling online.
In this article, we’ll analyse 7 of the best Ecommerce Marketing Tools to help scale your business.
Roughly 99% of visitors don’t buy the first time they visit your website. 95-97% won’t leave an email address either.
For some industries, the conversion rate is even lower than 3%.
OptinMonster provides an effective way to rescue abandoning visitors with powerful user-based pop-ups triggered by customer behaviour.
Their signature exit-intent software, in particular, is an invaluable tool for E-commerce businesses. It is able to effectively track intent to leave your website and provide the prospect with a last-ditch offer to capture their data (usually email) so you can kickstart the remarketing process.
And, we know that statistically speaking, Email remains one of the most effective methods of selling to customers online.
Influencer marketing isn’t dying, it’s evolving to brand ambassadorship.
Your followers want to see authenticity and have a strong filter for paid partnerships. So why not turn your customers into ambassadors instead?
Inbassador allows you to do exactly that. By seamlessly integrating with your online store, it allows you to identify your best customers and analyse their engagement across numerous platforms.
By collaborating with them, you’ll be able to deliver more granular campaigns that connect with your target audience.
Marketers need to constantly split-test ideas across E-commerce stores in order to find effective solutions that resonate with their customers and drive sales.
Unfortunately, this is often an extremely time-consuming and exhausting task that requires a lot of resources.
By leveraging intuitive AI-based software and predictive algorithms, however, Dynamic Yields aims to provide a solution to this problem.
Dynamic Yields simplifies the need for experimentation by collecting data from customers, analysing it and then using it to tailor their experience more effectively across your platform.
There is a lot of fantastic marketing automation software available online that makes a decision which one to invest in a challenge. Active Campaign, however, remains a standout provider.
Incredibly user-friendly and intuitive, Active Campaign is perfect for small to medium-sized businesses getting to grips with marketing automation that goes beyond basic email campaigns.
The ability to send pre-purchase and post-purchase email sequences, as well as cart abandonment sequences is an excellent method to increase your revenue and capitalise on remarketing opportunities.
With Lead Scoring and segmentation options also available, the platform gives users the option to scale up their level of marketing sophistication with many enticing features.
5: Zendesk Chat
Live chat features are an incredibly important tool for any E-commerce site to have.
Zendesk Chat provides your customers with triggers if they don’t know where to go, as well as the ability to message you directly for support.
The software integrates effectively with most E-commerce platforms and it can be managed natively by the customer support team to follow up on potential sales.
If you’re running PPC Ads (likely), then you’ll be in the business of creating landing pages.
Unbounce offers beautiful templates and customization to web designers, as well as split-testing capabilities to maximise conversions.
Landing pages can significantly increase your conversion rates and reduce your marketing costs, two metrics every E-commerce store needs to be continuously improving.
Not so much a tool as such, but more of a shameless plug for my own company’s service.
We create Lead Magnets (ebooks, PDFs, video content) combined with Optin Monster’s exit-intent technology in order to increase your conversion rates and rescue potential customers before they leave your website.
Since every business needs a steady supply of new customers and remarketing automation to increase sales, we’d like to simplify this process for you on autopilot. Click here to contact us for a free consultation 🙂
With customers demanding convenience in their lives more than ever, E-commerce will continue to grow over the next decade substantially year-on-year.
Being equipped with the best tools and software allows you to stay ahead of the competition and provide superior service to your existing and potential customers.
About the Author: Adam has over a decade of experience in digital marketing for e-commerce, working alongside some of the world’s biggest nutraceutical and wellness brands. A copywriter by trade, Adam is the co-founder of Magnet Monster, an online agency specialising in lead generation & email remarketing. He oversees all the content created through Magnet Monster and advises customers on how to maximise conversions across their website by optimising their customer journeys.