The 9 Best Brand Ambassador Programs and How You Can Create One for Your Company
Is it becoming increasingly difficult to get your products in front of the right people these days?
If you’ve fallen behind with your ambassador marketing strategy, it can be even harder as ad-blockers are also starting to deeply impact marketing budgets.
What if we told you that old school is still cool?
According to Global Web Index: “[Millennials are] 23% more likely to discover a brand through a vlog, 23% more likely via a celebrity endorsement, and 19% more likely through an expert blogger post”.
Take your brand to places it has never been before with word-of-mouth marketing powered by a data-driven solution.
We’re talking about brand ambassador programs, what makes them successful and how you can create one for your company.
Brand ambassador programs that simply work
Red Bull’s Student Marketers
We all know that Red Bull isn’t afraid to experiment. By creating unique college brand ambassador programs around the world, they are rewarded for their approach to authentic content creation.
Red Bull student ambassadors are armed with free tools and resources and are supported by a community dedicated to their success as ambassadors. In addition, the program is dedicated to making the experience fun and in the spirit of the brand.
The result: a highly sought-after student marketing program that reaches all corners of the globe.
Their authentic, localised content reaches the right target market through the use of young opinion leaders who are genuinely passionate about Red Bull.
Mercedes-Benz and Friends Club
From students to luxury car brands, ambassador programs are a great fit for almost any loyal customer segment.
Mercedes-Benz took what could’ve been a standard loyalty program and turned it into a true brand ambassador campaign. Members receive an exclusive card loaded with individual discounts and offers, as well as access to some of the most exclusive events in the world.
The result: The club currently manages 80 clubs worldwide with a membership of over 90,000 people!
Brita’s Best Roommate Ever Campaign
Ever opened the fridge to find that someone hasn’t refilled the water…again? Brita took this highly relatable situation and turned it into a brilliant campaign.
They used an interesting and unlikely duo of NBA star Steph Curry and YouTube influencer King Bach to create a surprisingly entertaining campaign.
What was even more interesting is that Brita used their traditional advertising campaign ambassador and paired him up a social creator who had a different, but very large online audience.
This campaign gained a very broad reach and gave a fresh voice to the brand.
The result: According to a Think with Google case study, this brand ambassador x influencer mashup generated “over 2 million views and led to a 2,000% mobile search lift.”
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