Categories: Marketing tools

10 Best Referral Marketing Software [2020 Full Review]

Do you want to spread the word about your business to large numbers of people?

We all know how much effort this takes!

You are never sure whether people will remember to mention your business to others. However, having strong referral marketing is essential for your business to grow.

Why is that?

Some studies suggest that around 92% of people report trusting their friends’ and families’ recommendations more than traditional advertisements? Once they hear somebody’s positive experience, they are 4 times more likely to purchase a product.

This is where a good referral marketing software comes in. It helps you spread the word about your business in a way that awards your old customers and brings you new ones.

10 Best Referral Marketing Software in 2020

Post Affiliate Pro

Post Affiliate Pro is a comprehensive software that runs the entire affiliate marketing for you. It offers a variety of functions that increase your referral audience and visibility.

You can create one or more campaigns at the same time and follow the detailed statistics on the achieved results. Plus, PAP is designed to be easily integrated with other platforms.

If you are not yet savvy about using a tool like this, PAP has very good customer support that will lead you step by step through the software.

The software will pay off very quickly as it is very reasonably priced compared to the number of features it contains.


  • A comprehensive referral marketing tool
  • Variety of available features
  • 24/7 customer support
  • Good value for the price


  • Longer learning curve
  • Difficult to use for beginners
  • Requires some technical knowledge

Price: starts at $97 per month

Capterra Rating: 4.5/5


Ambassador is a multifunctional software that allows you to reach a bigger audience, offer all kinds of rewards and track the performance.

You can easily set up several different and fully personalized campaign to engage your referrals or even influencers to spread the word about your business. If needed, you can also test some of the reward systems and see how successful they are before you decide to start a bigger campaign.

In order to get the price for a certain plan, you must first contact the company and schedule a demo.


  • A fully automated reward system
  • All-in-one platform
  • Responsive customer support
  • Personalized campaigns


  • Takes time to set up
  • Requires scheduling a demo prior to purchase
  • Lack of some of the customization tools

Price: requires scheduling a demo to get the price

Capterra Rating: 4.5/5


Influitive is a highly interactive software which enables you to invite your old customers, partners or affiliates to participate in challenges.

These challenges can include referrals, social media tasks and many more. By completing a challenge, they earn points which bring them a variety of perks and incentives.

If you decide to purchase Influtive, you can count on a highly qualified support agent that will guide you through the process and make sure you meet your goals.


  • Very effective in the long run
  • Highly interactive and innovative
  • Engages even the passive members of your community
  • Great support


  • It takes time to build the audience
  • Requires a larger community to kick off the campaign
  • Lacks some of the traditional affiliate software features

Price: not provided by the vendor

Capterra Rating: 4.5/5

Referral Candy

If you are just getting started with referral marketing software then Referral Candy can be a great option. It is very easy to set up and navigate afterward.

The idea behind Referral Candy is to help online stores increase their sales. This is achieved by starting a variety of rewards campaigns that attract new customers. Moreover, integrating Referral Candy to major shopping platforms such as Amazon or Shopify is very easy.

The software contains pre-made email templates that you can easily set up. You will have all of your contacts, rewards, and statistics displayed on the dashboard.

Perhaps one of the biggest advantages of Referral Candy is its reasonable price compared to similar software on the market.


  • Great for beginners
  • Easy to navigate
  • Quick integration with major shopping platforms
  • Inexpensive


  • Limited features
  • May not be effective for all businesses
  • Occasionally takes more time to upload things

Price: starts at $49 per month

Capterra Rating: 4.5/5


Refersion is a software that enables you to easily track referral sales and engage people in recommending your business.

It connects very well with other platforms and even allows you to complete payments directly from the software.

If you are focusing on affiliate marketing as well, you can show your partners sales record and keep them motivated to collaborate with you.

The tool is very precise and offers detailed reports to help you analyze the progress and plan future campaigns.


  • Easy to track sales
  • Fast integration
  • Strong customer support
  • Suitable for beginners


  • Limited affiliate features
  • Fewer payment methods
  • More expensive than other alternatives

Price: $89 per month

Capterra Rating: 4.5/5

Referral Rock

Referral Rock enables you to completely automate the referral marketing process. You can do so by setting up personalized campaigns that engage your customers in social media sharing, dual-side rewards and many more.

This software is suitable for any type of business, especially the ones that are just getting started.

If you want to track your performance, you will be able to access Google Analytics that contains all of the important statistics.


  • Useful for any business
  • Quickly engages referrals
  • Friendly user interface
  • Easy to navigate


  • Limited customization features
  • Basic reporting system
  • Higher price

Price: starts at $200 for a basic plan

Capterra Rating: 4.5/5

Viral Loops

Inspired by major referral marketing ideas and campaigns such as Amazon or Dropbox, Viral Loops offers a variety of templates to help you spread the word about your business.

The design of templates is very modern. Using these, you can start competitions, referral campaigns, or social media shares.

There is a variety of ways of integrating your campaigns into any type of platform in a matter of minutes.

If you’re looking for a simple, time-saving yet highly effective referral marketing tool, this may be the choice for you.


  • Numerous pre-made templates
  • Easy to integrate
  • Fast customer support
  • Inspired by successful campaigns


  • A limited number of templates
  • Limited customization features
  • Takes time to learn how to use

Price: $49 per month

Capterra Rating: 4.5/5

Invite Referrals

Invite Referrals is a very simple software to use, but it provides a full referral strategy, tracking tools and detailed analytics.

You can start different campaigns with it and encourage customers and affiliates to recommend your business.

Everything you need is easily accessible from the dashboard which has a very friendly user interface.

Moreover, the platform is carefully optimized for social media and allows you to create highly interactive competitions and quests to quickly reach a large audience.


  • Powerful dashboard
  • Easy to set up and use
  • Optimized for social media
  • Detailed reports


  • Only a web version
  • Fewer designs
  • Fewer participants allowed

Price: $79 per year for the Basic account, $199 per year for Standard

Capterra Rating: 5/5


If you’re looking for a way of collecting positive feedback, Rex can serve as a useful tool. It enables fully automatic campaigns which invite customers to rate your business and recommend it to friends.

The fact that it takes just one click to leave feedback is probably a reason why people respond very well to it. There are no complicated tasks and multiple steps to take. You can have your recommendations in a matter of seconds.

Have in mind that this is very specific software that won’t allow you a whole lot of versatility in campaigns. However, it can bring you great results in terms of rating.


  • Fast and effective for getting feedback
  • Easy to set up and manage
  • One-click campaigns
  • Highly interactive


  • Limited types of campaigns
  • More expensive than other alternatives
  • Basic reporting system

Price: $240 per year/user

Capterra Rating: 5/5

Partner Stack

Formerly known as GrowSumo, Partner Stack makes a powerful tool for connecting with partners and strengthening the relationship with affiliates.

Additionally, it allows you to build referral partner lists and increase your audience. You can customize your campaigns to match the interests of a specific niche.

PartnerStack is optimized to provide both you and all of your partners very good experience. They can create accounts in just a few steps and join you in your efforts to expand your audience.

Compared to other software, PartnerStack is more expensive. However, once you weigh in all of the benefits, it makes a good long term investment.


  • Easy setup process
  • Saves time for your partners and affiliates
  • Allows to create customized campaigns
  • Facilitates building strong partnerships


  • More expensive
  • UI can be a bit complicated
  • Fewer email customization options

Price: $500 per month

Capterra Rating: 5/5

How to build a referral program?

Our friends at SaaSquatch published a video that explains to you how to build a referral program it in 90 seconds and the most important aspects you should pay attention to.


Now that you have useful tools to help you grow your business, the only thing left to do is get on to work and start spreading the word about your business.

If you want to contribute to this list, feel free to tweet us your recommendations to @inbassadorio.



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